The 2nd China New Materials Industry Development Conference and the 2019 Changsha International New Materials Industry Expo (hereinafter referred to as the "Expo") were grandly held at Hunan International Convention & Exhibition Center from November 14 to November 16, 2019.

This exhibition is jointly sponsored by Chinese Materials Research Society, Industry and Information Technology Department of Hunan Province, China Hunan Provincial Science and Technology Department, and People's Government of Changsha Municipality. With the theme of "Innovation, development and application", the exhibition serves the national development strategies for new materials, the characteristic industry of new materials and the innovation and entrepreneurship of new materials, and boosts the healthy and rapid development of China's new materials industry. In this exhibition, there are pavilions, an opening ceremony, 10 keynote speeches, 25 sub-forums, industry-university-research channels, professional forums, and exhibitions and presentations. Specifically, the exhibition area is 20,000 square meters; more than 500 exhibitors have participated; nine major sections have been set up, including advanced hard materials, advanced non-ferrous metal materials, advanced energy storage materials, advanced carbon-based composite materials, inspection and testing equipment, and comprehensive sector. The three-day exhibition period has witnessed 37,196 professional visitors as well as more than 600 experts and enterprise representatives from the new material industry at home and abroad.

Hunan Province is a powerhouse of the new materials industry, with the total scale ranking first in the country and obvious industrial advantages. Relying on a group of key universities and scientific research institutions (e.g, Central South University, National University of Defense Technology, Hunan University, Changsha Research Institute Of Mining And Metallurgy, Hunan Rare Earth Metal Material Research Institute), Hunan currently has 6 national-level innovation platforms and more than 60 provincial-level innovation platforms. In particular, the changsha-zhuzhou-xiangtan region has formed an industrial cluster mainly based on advanced composite materials, advanced energy storage materials, and high-performance structural materials.

Our company, as the governing unit of Hunan New Materials Industry Association, the backbone enterprise of Hunan Advanced Energy Storage Material Industry Cluster and the industrialization base of Advanced Battery Materials Engineering Research Center of the Ministry of Education, also participated in this expo.

Our company occupied a very prominent booth in the Advanced Energy Storage Material Area (Booth No.: C089). The exhibition area was surrounded by luminous rear-projection lamps. We made a comprehensive introduction to our company from eight perspectives: Company profile, Honors, Technology, Main products, New products, Application fields, Quality guarantee and Clients. Meanwhile, our latest printed product brochures were neatly and orderly arranged in the
booth, and the samples of ternary lithium ion batteries of various models were displayed in the exhibition area. At a glance, clients could understand all our products and their uses and characteristics.

During the three-day exhibition, numerous merchants from home and abroad have visited our booth for business negotiation. Director Chen from Marketing Center led four marketing managers and sales engineers for reception and negotiation in an orderly manner. Every colleague who participated in the exhibition was high-spirited, conscientious and earnest, and sometimes even forgot to have meals on time. In particular, two marketing managers from Marketing Center made active communication and negotiation with the visiting customers, but also led them to visit the factory and made engagements, playing an exemplary role during the exhibition.

Many domestic and foreign clients visited our booth and conducted face-to-face and in-depth communication with our marketing personnel, which laid a solid foundation for the later cooperation between the two parties. At the same time, our marketing personnel learned about major domestic manufacturers and competitors in advanced energy storage through this exhibition, personally contacted many target customer groups, substantially expanded the source of new business development, and gained a better understanding of the market situation and development trend of the advanced energy storage industry.

At this exhibition, we have fully displayed Yeshine Kingco’s brand image, main products and latest research results as well as Kingco people's spirit of winning through innovation and forging ahead with determination. Furthermore, the face-to-face and in-depth dialogues with industry peers and clients at home and abroad have facilitated the promotion of our products, the development of market operations and the exchanges on technology, provided the latest market information and the most cutting-edge technology, and opened a new chapter for the expansion of Yeshine Kingco.